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FS Octopus

A consulting service guiding CPG brands through foodservice and alternative channel strategies

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FS Octopus is a specialized consulting service and community platform designed to guide CPG brands through the intricate world of foodservice and alternative channels. By identifying eight key "tentacles"—including colleges/universities/K-12, restaurants, hotels, cruise ships/prisons, convenience stores/micro-markets, hospitality, military, and business/industry/tech campuses—FS Octopus offers tailored strategies for each sector. The platform provides resources such as the FS Octopus Checklist, which ensures comprehensive preparation for foodservice success through strategic planning and execution.

Members of the FS Octopus community gain access to a wealth of knowledge, including webinars, live events, and one-on-one consulting sessions. The Circle private group offers personalized support, including broker introductions, category buyer contacts, distributor information, pricing strategies, and go-to-market plan development. By focusing on alternative channels, FS Octopus empowers brands to expand their distribution horizons, adapt to changing consumer preferences, and capitalize on emerging trends for sustainable growth.

Outcomes

  • Have better understanding of foodservice and channels
  • Gain connections with brokers, distributors and buyers
  • Achieve go-to-market plans for brand growth
  • Increase brand visibility and market penetration

What's included?

  • FS Octopus Checklist

    A comprehensive guide to navigate foodservice channels.

  • Circle Private Group

    Personalized consulting sessions and strategic resources.

  • Webinars and Live Events

    Regular sessions covering industry insights and trends.

  • Broker and Distributor Connections

    Access to a network of industry professionals.

  • Go-to-Market Plan Development

    Customized strategies for brand expansion.

Who is this for?

  • CPG brands seeking to enter or expand in foodservice channels.
  • Entrepreneurs aiming to understand alternative distribution avenues.
  • Marketing and sales professionals in the food and beverage industry.
  • Businesses looking to diversify their market presence beyond traditional retail.

About the creator

Mike Levinson picture

Mike Levinson

Foodservice Strategist | Founder of FS Octopus

I'm Mike Levinson, a registered dietitian with over 25 years of experience in the foodservice and retail industry, specializing in consumer packaged goods (CPG) distribution. My career spans both startups and established brands, providing me with a u...