Local SEO Academy Community

Outcomes

• Master proven SEO strategies to rank local businesses higher
• Gain confidence selling SEO (even if you’re new)
• Deliver results that keep clients coming back
• Access live Q&As, expert trainings, and direct coaching

What's included?

• Step-by-Step Local SEO Courses

  Access a growing library of courses designed to teach you exactly how to rank local businesses, deliver results for clients, and build recurring revenue.

• Weekly Live Q&As

  Get direct answers to your SEO, sales, and client questions in our weekly Q&A sessions. Walk away with actionable steps and clarity so you never feel stuck.

• Monthly Expert Trainings

  Learn from industry experts on advanced strategies like getting your first clients, building a personal branding, improving AI efficiency, and more insights every month.

• Direct Coaching & Community Support

  Connect with like-minded web designers and side hustlers, share wins and challenges, and get DM access to Sam for personalized feedback and guidance.

Courses

GBP Masterclass Course

4 sections • 16 lessons

View curriculum

Module 1: Google Business Profile Basics

1.1.1 The Mindset Behind Offering Local SEO Services

2.1.2 WTF is GBP?! How People Actually Use It

3.1.3 Understanding the SERP: Why GBP is King

4.1.4 Most Important GBP Ranking Factors

Module 2: Offering Google Business Profile Services

1.2.1 Why You Should Offer Google Business Profile Management

2.2.2 Setting Up a Google Business Profile Agency

3.2.3 Lead Generation Process through GBP Optimizations

Module 3: GBP Setup and Optimization

1.3.1 Keyword Research for Google Business Profiles

2.3.2 Google Business Profile Initial Setup

3.3.3 Google Business Profile Optimization

Module 4: GBP Management, Reviews, Reporting, and Troubleshooting

1.4.1 Google Business Profile Management

2.4.2 GBP Review Coaching

3.4.3 GBP Management Reporting

4.4.4 GBP Issues and How to Solve Them

5.4.5 Final GBP Lesson...

6.4.6 GBP Expert Course Mid-2025 Update Live Session Replay

Local SEO Masterclass

5 sections • 21 lessons

View curriculum

Module 1 - Understand Local SEO

1.1.1 Intro to SEO

2.1.2 What is Local SEO?

3.1.3 Importance of Local SEO

4.1.4 The Misconceptions of SEO

Module 2 - Implementing Local SEO

1.2.1 The 3 Components of Local SEO

2.2.2 What Actually Matters for Local SEO

3.2.3 Strategies for Offering Local SEO

Module 3 - How to ACTUALLY Do Local SEO

1.3.1 How to Actually Do a Local SEO Audit

2.3.2 Keyword Research for Local SEO

3.3.3 Technical SEO Basics for Local SEO

4.3.4 Content Strategy for Local SEO (On-Page SEO)

5.3.5 Building Authority in Local SEO (How to Get Legit Local Backlinks)

Module 4 - Metrics + Advanced Local SEO Tactics

1.4.1 Measuring "Success" in Local SEO

2.4.2 Advanced Local SEO Tactics

3.4.3 Common Local SEO Problems + Solutions

4.4.4 Local SEO Tools You Need to Succeed

Module 5 - What's Next for Local SEO?

1.5.1 Playing by Google’s Rules for Local SEO

2.5.2 How to Stay Up-to-Date on Local SEO Topics

3.5.3 The Future of Local SEO

4.5.4 What's Next in Your Local SEO Journey?

5.5.5 How to Do an SEO Strategy Video

Delivering Local SEO to Clients

3 sections • 19 lessons

View curriculum

Module 1 - SEO Strategy Sprint

1.Lesson 0: Intro to Local SEO Delivery Systems

2.Lesson 1: The Kickoff Call

3.Lesson 2: Finding Primary Keywords

4.Lesson 3: Initial GBP Optimization

5.Lesson 4: Building Up to the Midpoint Check In

6.Lesson 5: Competitor Keyword Research

7.Lesson 6: GBP Post Strategy (and More)

8.Lesson 7: SEO Strategy Sprint Wrap-Up

9.Lesson 7a: SEO Gameplan Video Example

Module 2 - SEO Build Sprint

1.Lesson 8: Where is Your Client At?

2.Lesson 9: The Website Build Phases (+ Page Versions)

3.Lesson 10: Specific Tasks During the Build Phase

4.Lesson 11: Ongoing GBP Management

Module 3 - SEO Care Phase

1.Lesson 12: SEO Care Phase Overview

2.Lesson 13: Premier-Grade Backlinks (Local + Industry)

3.Lesson 14: Top-Grade Backlinks (SERP Links)

4.Lesson 15: Mid- and Low-Grade Backlinks (Citations)

5.Lesson 16: Competitor Backlink Research (+ Trash-Grade Backlinks)

6.Lesson 17: Long-Term SEO Care Phase + Strategy Sessions

Local SEO Sales Engine

10 sections • 57 lessons

View curriculum

Module 1 - Building a Values-Based Sales Engine

1.1.1 What This Course is About

2.1.2 Why Are You in Business

3.1.3 Starting with The End in Mind

4.1.4 Defining The 3 Big Things

Module 2 - Selling to the Right People

1.2.1 Who Would You Like to Work With?

2.2.2 Why Local SEO is the Move in '26?

3.2.3 Best Industries for Local SEO

4.2.4 Red Flag Clients

5.2.5 Pick Who You Work With (For Real)

Module 3 - Pricing + Packaging Local SEO

1.3.1 Low-Ticket vs. High-Ticket

2.3.2 What Does Your Client Actually Need

3.3.3 The SEO TLC Plan (aka The ONLY Plan You Need for Local SEO)

4.3.4 Pricing Your SEO TLC Plan (+ How to Get Your First 5 Clients)

5.3.5 Other Ways to Make Money with SEO

Module 4 - Lead Generation

1.4.1 What is Lead Generation?

2.4.2 Pick One Lead Generation Strategy (Part 1)

3.4.2(.5) Pick One Lead Generation Strategy (Part 2)

4.4.3 The Recall Channel

5.4.4 The Nurture Channel (Email)

6.4.5 Low-Pressure Lead Magnet

7.4.6 High-Pressure Lead Magnet

Module 5 - SEO Sales Pipeline + Nurturing Habits

1.5.1 Build Your SEO Pipeline

2.5.2 Fill Your Sales Pipeline

3.5.3 Working Your Sales Pipeline

4.5.4 Building Pipeline Habits

Module 6 - SEO Sales Call

1.Click this to go to the Module

Module 7 - Closing Like a Champ

1.7.1 Just Because They Say Yes, Doesn't Mean They're In

2.7.2 Positive Closing Framework

3.7.3 Handling Money Objections

4.7.4 Handling Commitment Objections

5.7.5 Handling Logistics Objections (and Other Common Objectives)

6.7.6 "I need to think about it..."

Module 8 - Bonus Tracks

1.8.1 White Label SEO

2.8.2 Agency Referral Program

3.8.3 Sell, Baby, Sell!

Module 9 - Sales Call Bootcamp Replay

1.Sales Bootcamp '26: Session 01

2.Sales Bootcamp '26: Session 02

3.Sales Bootcamp '26: Session 03

4.Sales Bootcamp '26: Session 04

5.Sales Bootcamp '26: Session 05

6.[WATCH THIS BEFORE SESSION 06] The Process

7.Sales Bootcamp '26: Session 06

8.Sales Bootcamp '26: Session 07

9.Sales Bootcamp '26: Session 08

10.Sales Bootcamp '26: Session 09

Module 10 - Classic Selling Local SEO to Clients Lessons

1.10.0 The Big Lie About Online Services (and How to Prepare for the Truth)

2.10.1 Intro to Selling Local SEO

3.10.2 Pricing Local SEO in 2025

4.10.3 The Only Package You Need to Offer for Local SEO

5.BONUS LESSON: Pricing SEO Services and Getting Your First Five Clients

6.10.4 High-Level Overview of the Sales Pipeline + Lead Gen Strategies

7.10.5 In-Person Networking to Get More Local SEO Clients

8.10.6 Using an Exposure Channel to Get More Leads

9.10.7 Using a Nurture Channel to Build Trust

10.10.8 Building an Email List

11.10.9 Using Your Sales Pipeline Effectively

12.BONUS LESSON: Selling The Delta - How to ACTUALLY Sell High-Ticket Local SEO

See all sections

SEO TLC Plan SOPs

1 section • 3 lessons

View curriculum

The SOPs

1.How to Use the SOPs

2.SEO TLC Plan Proposal

3.SEO TLC Plan Contract

Who is this for?

• You’re a web designer or side hustler ready to add SEO to your skill set and income streams
• You want step-by-step training and support instead of piecing things together alone
• You’re driven to deliver real results for local businesses and build long-term client relationships
• You value a supportive community and direct access to a coach who’s been where you are