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Productize Yourself

A masterclass and community for turning service-based skills into scalable, subscription products

Community, Course
Start and scale my business
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Productize Yourself provides a rigorous professional framework for experts looking to transition from traditional freelancing to a high-margin subscription model. The program offers a structured roadmap based on the "Designjoy" blueprint, focusing on how to package, price, and deliver services without the friction of custom quotes. Participants engage with a curriculum that covers the psychology of the "unlimited" subscription model and the operational systems required to manage it solo. The platform emphasizes the removal of non-essential business tasks—specifically meetings and long-form proposals—to maximize creative output. Members gain access to Brett's personal stack of tools and workflows that allow for a "one-person empire" to thrive. The curriculum focuses on building a "subscription-first" brand that prioritizes recurring revenue and client autonomy. Through these systematic protocols, individuals learn to regain their time while significantly increasing their income potential. This offer serves as a primary hub for those ready to stop selling hours and start selling a product.

Outcomes

  • Transition from hourly billing to a subscription model
  • Implement "no-meeting" workflows for maximum efficiency
  • Build a high-converting, productized landing page

What's included?

  • The Productization Masterclass

    A series of in-depth video modules detailing the exact systems, pricing, and marketing used to build Designjoy.

  • Standardized Operations Templates

    Access to Trello boards, client intake forms, and contract templates designed for the productized model.

  • Exclusive Community Forum

    A private digital space for "Productizers" to share insights, troubleshoot operations, and network with other builders.

Who is this for?

  • Freelance designers, developers, and writers
  • Agency owners looking to simplify their business
  • Solopreneurs seeking high-margin recurring revenue

About the creator

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Brett Williams

Founder of Designjoy and Pioneer of the Productized Service Model

Brett Williams is a solo entrepreneur who revolutionized the design industry by creating Designjoy, a subscription-based design service that generated millions in revenue with zero employees. His work focuses on "Productization"—the process of turnin...