Steep Insights: Founder's Circle
A membership helping early-stage tea entrepreneurs launch and scale
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Steep Insights: Founder's Circle is co-founded by Billy Dietz, a former R&D lead at DAVIDsTEA with about 20 years in tea, and Don Ho, who built and exited an eight-figure tea and foodservice business, through their firm BDH Consultants. The Founder's Circle helps North American tea entrepreneurs avoid costly early mistakes.
Members get proprietary business templates and frameworks and expert guidance across DTC, cafe, retail, and wholesale models. The community also offers the Tea Business Startup Course ($399), covering cafe, DTC, wholesale, CPG, and hybrid tea businesses, with branded worksheets and templates plus a 45-minute live session with Billy or Don.
Outcomes
- Make more informed decisions with community support
- Stay accountable and keep moving forward
- Build a functional business plan
- Build the right supply chain for your business
What's included?
A Like-Minded Community
A curated group of dedicated founders offering shared wins, accountability, and collective learning to keep you focused on execution.
The Founder's Templates
Proprietary frameworks and guides, including business plan and financial templates, to move your tea business forward faster, at any stage.
Expert Live Sessions
Get your specific questions on business models, packaging, product development, and go-to-market strategy answered directly by industry experts.
Live Check-Ins
Access a live, informal bi-weekly check-in, open to any member who wants to talk through what they're working on in real time.
Tea Business Startup Course
A $399 course covering cafe, DTC, wholesale, CPG, and hybrid tea businesses, with branded worksheets/templates and a 45-minute live session with Billy or Don.
Who is this for?
- Pre-revenue and early-stage tea entrepreneurs
- Founders exploring DTC, cafe, retail, or wholesale tea models
- Anyone wanting expert guidance from industry veterans
About the creator
William Dietz
Co-Founder of Steep Insights: Founder's Circle
William "Billy" Dietz spent about 20 years in the tea industry, including as an R&D lead at DAVIDsTEA, before co-founding BDH Consultants alongside Don Ho, who built and exited an eight-figure tea and foodservice business. Together they created the F...