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The Thirty Percent Rule

A business training and community program helping freelancers grow income

Community, Course
Lead with confidence
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The Thirty Percent Community is built for restaurant owners who are ready to take their business to the next level by developing their people.

This is a hospitality-driven community focused on leadership, training systems, and culture. We teach you how to develop your team systematically and simply so you get real results, full buy-in, and a consistently elevated guest experience.

At the core is one belief:

The employee experience is just as important as the guest experience.

If you want to build that belief into your business from front of house to back of house, this community is for you.

Inside the Thirty Percent, you’ll find a deep library of videos, courses, and downloadable tools, live events, and direct access to coaching and one-on-ones with Preston’s team. These are operators and leaders with backgrounds from some of the highest-performing hospitality brands in the world.

The community is designed to help you navigate modern challenges like Gen Z engagement, post-COVID mindset shifts, and the rise of AI without losing your culture or standards.

Using The Thirty Percent Rule system, a proven framework implemented in over 300 businesses worldwide, we show you how to pivot, scale, and win by building people-first systems that actually work.

Outcomes

  • Build leaders who inspire teams retain guests, drive profit
  • Equip Gen Z teams with systems for buy-in and consistency up
  • Repeatable systems so results don’t rely on owners on-site
  • Boost retention, upsells, brand, and staff through systems

What's included?

  • Community Access & Growth Resources

    Templates, goal trackers, and a peer support community for accountability and collaboration.

  • Core Training Program

    Step-by-step lessons on applying The 30% Rule framework to pricing, strategy, and client growth.

  • Live Coaching & Q&A Sessions

    Interactive calls with Preston Lee to discuss challenges, review progress, and refine business plans.

Who is this for?

  • Business owners looking to scale through hospitality training, systems, and leadership
  • Creative professionals seeking confidence in pricing and sales
  • Entrepreneurs wanting sustainable, system-driven business growth

About the creator

Preston Lee picture

Preston Lee

Founder of Thirty Percent Rule

Preston Lee helps businesses scale by developing people to deliver hospitality at the highest level. Through modern leadership development systems and training protocols, Preston focuses on mindset, motivation, and the why behind performance, not jus...