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The Conversion Club

A monthly membership helping beauty & wellness founders turn email into profitable sales

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Grow my brand and audience
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The Conversion Club is a monthly membership that helps turn email into a founder’s most profitable and sustainable sales channel — with expert guidance, plug-and-play tools, and strategy that they will actually use.

Includes:

• Monthly Live Workshops - Each month, we cover one foundational strategy — like your Welcome Sequence, Abandoned Cart, List Building, or Post-Purchase flow. You’ll walk away knowing exactly what to write, how to build it, and what makes it convert.

• Monthly Live Q&A & Implementation Calls - Bring your campaign drafts. Share your screen. Get expert feedback and finish what you start.

• Seasonal Planning Strategy Guides - Make the most of your seasonal campaigns like BFCM, Valentine’s Day, Mother’s Day, and more, so you’re never behind or left wondering what to send when.

• Email Analytics Deep Dive - Know what metrics matter and how to use them, even if you’re not “a numbers person.”

• Supportive Founder Community - A no-fluff space to ask questions, share wins, and stay accountable — without the overwhelm.

What life inside The Conversion Club looks like:

• Your email flows are built, automated, and optimized for conversions

• You know exactly what to send and when (no more guesswork)

• You have a strategy email content plan mapped out in advance

• Email drives consistent revenue — without the stress or the scramble

• You finally feel in control of your email strategy — and proud of how your brand shows up

Outcomes

  • Boost sales
  • Automate emails
  • Grow email lists
  • Increase retention

What's included?

  • Foundational Education & Strategy

    Structured learning around strategy, like: Welcome Sequence, Abandoned Cart, List Building, or Analytics.

  • Live Q&A and Implementation Time

    A monthly space to get questions answered in real time with an email marketing expert, including time to implement learnings with support, tangible action, and strategy optimization.

  • Community Discussion

    A supportive environment for founders to share experiments, progress, results, and optimization insights.

  • Practical Frameworks

    Tools and approaches designed to support repeatable and disciplined email strategy and execution.

Who is this for?

  • Founders of beauty & wellness e-commerce brands, who are running most marketing themselves.
  • Entrepreneurs not ready to hire an agency, but want guidance and structure.
  • Brands seeking revenue & retention growth, and wanting automated, high-performing email systems.

About the creator

Kieryn Wang picture

Kieryn Wang

Founder of The Conversion Club | Email Marketing Strategy

Kieryn Wang is the founder of The Conversion Club, an affordable monthly content membership for founders who want to sharpen their email strategy, boost retention, and start turning browsers into buyers — without hiring a strategist.. She created the...