The SpeakEasy
Private community for founders working through a four-month brand messaging program
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The SpeakEasy is the private home base for founders and small business owners working through The Distilled Brand Method™. If your work is strong but your messaging has not caught up, this is where that gets sorted out, with the curriculum, live sessions, and call recordings in one place.
You move through the program alongside a cohort of other experts, trading feedback and breakthroughs as you go. The curriculum is self-paced, weekly calls are live, and recordings are saved for anyone who misses one. Plan on three to five hours a week across the four months.
Outcomes
- Sharpen your positioning and brand message
- Explain what you do in distilled language
- Align your brand identity with your message
- Get unstuck with peer feedback and expert input
- Keep steady weekly momentum on your messaging
What's included?
Full 9-Step Curriculum
Video-guided instruction for each of the nine steps, with workbooks, so you always know where you are and what comes next. Self-paced and available inside The SpeakEasy at any time.
Four 1:1 Check-In Calls
Private calls with Ryan at key points in the program, for when the work is close but needs an outside perspective.
Weekly Live Q&A Calls
Group calls throughout the four months where you bring your work and questions and get unstuck in real time. Recordings are saved if you miss one.
The Patrons Community
A cohort of experts working through the program at the same time, with peer feedback, shared breakthroughs, and accountability along the way.
Call Recordings and Events Library
The SpeakEasy holds the curriculum, events, and call recordings in one place, so you can revisit any session on your own schedule.
Access to Aligned Identity Agents
Included with the four-month group program as part of The Distilled Brand Method™, alongside the curriculum and calls.
Who is this for?
- Founders who know their work is strong but struggle to put it into words
- Small business owners ready to sharpen positioning before writing copy
- Experts who want peer feedback and live guidance while refining messaging
- Owners who can commit three to five hours a week to a four-month process
About the creator
The Distilled Brand
Brand messaging for founders and small business owners
The Distilled Brand is a brand messaging company based in Goodyear, Arizona, led by proprietor Ryan Rhoten, known as the Sage Bartender. It helps founders and small business owners align their identity, sharpen their positioning, and distill their me...