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unPINNED Wine Club Community

A wine club for curious drinkers who want to explore the world's most overlooked bottles

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The UNPINNED Wine Club is built for people who are genuinely curious about wine and the diversity the wine world has to offer. Every month, a box of rare and underrepresented wines arrives at your door - wines from regions and grapes most people have never heard of made by small producers. Each shipment is built around a new theme, from Forgotten Grapes to Rebel Winemakers to wines shaped by war and resilience.

Beyond the bottles, this club is a space where curious wine drinkers can feel like they actually belong. You get the stories, the context, and the tasting guidance to understand what's in your glass - not just a label. The community brings together people who share that same curiosity, turning a solitary experience into something worth talking about.

Outcomes

  • Discover rare wines from overlooked regions
  • Learn to taste and talk about wine with confidence
  • Explore wines from different countries every month
  • Connect with other adventurous wine drinkers
  • Understand the stories behind every bottle

What's included?

  • Monthly Themed Wine Box

    A curated selection of rare and underrepresented wines built around a new theme each month, from forgotten grapes to women winemakers to war-torn regions.

  • Tasting Notes

    Detailed tasting notes for every wine in the shipment so you know exactly what you're drinking and why it matters.

  • Food Pairing Ideas

    Pairing suggestions included with each shipment to help you get the most out of every bottle.

  • Winemaker Stories

    Inside stories of the people behind each bottle — who they are, where they come from, and why their wine deserves a spot in your glass.

  • Member Community

    Access to a group of curious, adventurous wine drinkers to share discoveries, ask questions, and deepen the experience.

Who is this for?

  • Wine enthusiasts who want to explore beyond the usual mainstream bottles
  • Curious beginners who find the traditional wine world intimidating
  • People who enjoy learning through experience rather than textbooks
  • Gift-givers looking for something unique for the wine lover in their life

About the creator

Ashwin Muthiah picture

Ashwin Muthiah

Founder of UNPINNED Wine Club and Bottle Shop | Sommelier & Wine Educator | 160K+ on Instagram

I'm a certified sommelier, wine educator, and documentary host who spent the past decade living in wine regions across the world - Georgia, Italy, Hungary, Serbia, and beyond - learning wine directly from the people who make it. I've led tastings on...