Rob Walling is the founder of MicroConf, a long-running platform serving bootstrapped founders and independent startup operators. He created MicroConf to support entrepreneurs building sustainable software and internet businesses without relying on venture capital. His work focuses on practical startup strategy, audience-driven product development, and long-term company building. Rob emphasizes transparency, profitability, and founder well-being over hypergrowth narratives. Through MicroConf’s events, content, and community, he brings together founders navigating similar challenges. His approach supports deliberate, durable entrepreneurship rooted in real-world experience.