Sam Leicht is the founder and CEO of Pridefit, a health coach and former Broadway performer. Based in New York City, Sam spent years working as a personal trainer and group fitness coach before launching Pridefit in 2020. His motivation came from personal experience—growing up, he often felt uncomfortable in traditional gym environments. This inspired him to create a platform where queer people could feel safe, confident, and supported while pursuing their fitness goals. Today, he leads Pridefit as a global fitness and community platform, combining workouts, coaching, and inclusive culture to promote sustainable health and long-term well-being.