Sara Barni is an e-commerce and digital strategy leader with over a decade of experience across product management, CRM, automation, and data-driven growth. She currently serves as Director, Head of Digital Bookstores for Feltrinelli.it, IBS.it, and Libraccio.it within Gruppo Feltrinelli, and has previously led e-commerce for Tokai Group, Family Nation, and Gioiapura, where she scaled digital platforms and managed cross-functional teams of dozens of specialists and agency partners.

Since January 2018, Sara has served as President of Digital Masterminds, a nonprofit association that gives e-commerce and digital leaders a place to trade strategies and support each other. She holds a degree in Political Science from the Università degli Studi di Firenze and completed a Business Data Analysis program at Talent Garden.