Shane Cahill is a former professional rugby player who founded APEC (Athletic Performance Education Company) in 2016. Drawing on his athletic background, he built APEC into a fitness education company delivering blended-learning programs across Ireland, England, and Canada. His experience as an athlete shaped a hands-on, practical approach to coaching education — one that pairs self-paced online study with in-person workshops. That philosophy underpins APEC's diploma programs in personal training, strength & conditioning, and performance nutrition.