I'm Shannon Stowell, CEO of the Adventure Travel Trade Association (ATTA), the largest global community of adventure travel leaders. For over two decades, I've had the privilege of working alongside this community as it's grown, driven by a shared belief that tourism can be a vital force for environmental, social, and economic good.

What I care about most is what ATTA has always stood for: protecting nature, conserving cultural heritage, and creating shared economic value for the people and places tourism touches. Our members carry that work forward every day, and the ATTA Member HUB exists to help them do it together. Sharing what they know, supporting each other, and staying connected to a global community with a common purpose.