Shay Rowbottom is the founder of Shay Rowbottom Marketing, an agency built around video content and LinkedIn personal branding. Her path started in video production: in 2017 she co-founded a media company that scaled from her apartment to more than 40 employees within a year, producing content for brands including Petco, Yahoo, and BuzzFeed.

In 2019, a personal LinkedIn post about her struggle with depression resonated far beyond what she expected, and it reshaped how she thought about content. She began teaching other professionals to build an audience through honest, consistent video storytelling, and has since grown her own LinkedIn following past 600,000 people, with coverage in Forbes, Entrepreneur, CNN Business, and Yahoo Finance.