Simon Beard is the co-founder of Culture Kings, the global streetwear brand he built with his wife Tahnee from a Gold Coast market stall into one of Australia’s most recognised retail success stories.

Inside Creator Army, Simon teaches the operator mindset behind brand growth, attention, content and customer demand. His lessons draw from years of building Culture Kings through experiential retail, celebrity marketing, community, content and relentless execution.

Creator Army is where Simon now helps creators, founders and teams understand how to make content with a commercial job to do. The focus is not just posting more. It is learning how to create attention, build trust, move faster, test ideas and produce content that can support real brand growth.

His role in the community is to help members think bigger, sharpen their creative instincts and understand what it actually takes to build brands people care about.