I’m Sun Yi, entrepreneur, storyteller, and founder of Night Owls and Night Owl Nation, a global community for creators and entrepreneurs practicing storytelling together. With over 20 years in branding, design, and content, I’ve worked with agencies, creators, and brands globally to help communicate value through authentic stories. My work emphasizes practice, writing carousels, getting feedback, and honing clarity, not just theory. I believe that storytelling changes not only your voice but your way of thinking and showing up.

Night Owl Nation is a monthly membership community for people serious about story. We gather weekly through live sessions (“Sunday Service”), small group meetings, workshops, and live Q&A. Members engage in structured practice challenges (like making Instagram carousels), peer feedback, and replays of masterclasses in copywriting, design, and marketing. My goal is to make storytelling accessible, practice-driven, affordable, and connective.