The Way Wyrd was founded by Tai Wren as a spiritual practice and mentorship space in Charlotte, North Carolina, built around ritual, energetic healing, and ancient wisdom teachings. It grew out of Wren's own work guiding people through moon circles, yoga esoterica, and one-on-one healing sessions into a single home for that practice.

The company's approach blends lunar mysteries, esoteric wisdom, and women's mysteries teachings with modern coaching methods, aiming to help members clear what no longer serves them and reconnect with their own inner power. That same philosophy carries into The Way Wyrd Circle Community, its online membership space.