Thiago Vidotto, PhD founded Word Club after seeing how much career success depends on skills universities rarely teach — public speaking, communication, emotional intelligence, and career planning among them. His work brings together psychologists, certified teachers, and language instructors to close that gap for students and professionals.

That mission drives Word Club's course library, which pairs technical soft-skills training with practical additions like personal branding and LinkedIn optimization, aimed at Portuguese-speaking students and professionals building career-ready skills.