Underexposed was built by Frederik Trovatten, a marketer-turned-photographer with 17 years of marketing experience. After growing his own following past 180,000 and landing brand work with companies like Coca-Cola, Burger King, and Facebook without an agent, he turned that process into a course for other photographers.

The brand exists for photographers whose work is better than the opportunities they're getting. Underexposed's teaching draws on Frederik's own marketing background, translating SEO, pitching, and visibility tactics into a system built specifically for photographers.