I’m Vix Meldrew, a sales strategist and host of the Sales Spice podcast where I’ve interviewed top performers from Salesforce, Oracle, and beyond. After over a decade of closing complex deals in B2B tech, I discovered that authentic conversations, not scripts, drive consistent revenue growth. That insight inspired me to launch Sales Spice Community, a space where sellers refine their craft through real-world dialogue and peer coaching.

My passion is helping sales professionals break free from cookie-cutter techniques and develop genuine, value-driven relationships with prospects. In Sales Spice Community, I lead monthly live “Spice Sessions,” share behind-the-scenes strategies, and facilitate peer feedback rounds so every member can sharpen their messaging, overcome objections, and accelerate their pipeline.