The heart of the IT Industry Analyst Relations (AR) community is the AR Tribe.

Bill Hopkins is the founder of The AR Tribe and CEO of Knowledge Capital Group (KCG), an IT Industry Analyst Relations (AR) advisory firm serving enterprise technology vendors. The AR Tribe was created by the KCG team to address a longstanding market gap: a dedicated, practitioner-led community for Analyst Relations professionals.

Built for working AR leaders and teams, The AR Tribe provides a focused environment to share best practices, compare approaches, and improve performance in a discipline that has historically lacked formal standards and peer networks. The community reflects KCG’s practical, experience-driven approach to analyst relations - grounded in market coverage, strategy, and execution aligned to real vendor challenges.