Abi Connick is the founder of the Strategic Brand Identity Lab and a brand designer known for helping creatives and business owners develop clear, strategic, and visually aligned brand identities. With a background in design, strategy, and creative education, she teaches practical methods for building brands that communicate with purpose and cohesion. Abi focuses on breaking down the branding process into actionable steps so designers and entrepreneurs can create identities that are both strategic and compelling. Her work centers on clarity, intentionality, and helping others gain confidence in their creative decision-making.