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Strategic Brand Identity Lab

A step-by-step course helping creatives build strategic, confident, and cohesive brand identities

Course
Grow my brand and audience
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The Strategic Brand Identity Lab is a structured course designed to teach creatives how to build brand identities grounded in intention, clarity, and strategy. Participants learn Abi’s signature frameworks that simplify the research, development, and design phases into repeatable processes for consistent results. Lessons guide students through understanding brand foundations, crafting visual direction, and making design decisions that align with a brand’s message and audience. The course includes practical demonstrations, worksheets, and real-world examples that support learning by doing. Students gain confidence in their ability to create identities that communicate clearly and stand out in competitive markets. By the end of the program, participants leave with a complete brand identity system and the skills to apply strategic thinking to every future project.

Outcomes

  • Lead consultative sales conversations with confidence.
  • Build predictable, repeatable selling habits.
  • Strengthen your leadership sales judgment.
  • Learn alongside a tribe of serious peers

What's included?

  • Structured Learning and Frameworks

    Gain expertise through curated learning, practical frameworks, playbooks, and podcasts. All content is rooted in real-world applications.

  • Community Participatio

    A collaborative setting for sales professionals and leaders, providing a space to observe, discuss, exchange insights, and develop skills with peers.

  • Guidance and Pathways Forward

    The guidance provided offers flexible pathways to advanced coaching, structured programs, and customized engagements that can be developed through consultation as goals change.

Who is this for?

  • The Individual Contributor: B2B sales pros focused on mastering their mindset, sharpening execution, and building a career that lasts without burning out.
  • The Modern Practitioner: Those who prefer thoughtful, self-paced mastery over the "rah-rah" noise of high-pressure sales bootcamps.
  • The Accountable Leader: Founders and Sales Managers who are directly responsible for revenue and need a space to deconstruct leadership challenges.
  • The Steady Performer: Professionals invested in sustainable growth and professional mastery rather than looking for a "quick-fix" hack.

About the creator

Abi Connick picture

Abi Connick

Founder of Strategic Brand Identity Lab | Brand Designer & Creative Strategy Educator

Abi Connick is the founder of the Strategic Brand Identity Lab and a brand designer known for helping creatives and business owners develop clear, strategic, and visually aligned brand identities. With a background in design, strategy, and creative e...