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Mark Masters

I Made The Home For Marketing Misfits

About

In 2013, I launched a newsletter with no audience—just a commitment to keep showing up. That humble beginning evolved into You Are The Media (YATM), a vibrant community for marketing misfits who prefer building genuine connections over chasing algorithms and paid ads.

YATM is grounded in values of interdependence, creativity, curiosity, and support. Our guiding principle: All of us is better than one of us.

Over the years, YATM has grown beyond a newsletter. We've hosted live events, worksh...

Highlights

YATM Creator Day Sunglasses Promo

YATM Summer Party | July 2024 | World Record Attempt

YATM Lunch Club | October '23 | Most PostIt Notes Stuck To Your Face

YATM Lunch Club | Singing

YATM | What Is It Like? | by Matt King