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Community
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Entrepreneurship
Last Updated
03/2025

You Are The Media

We're the home for marketing misfits.

YATM Club is about thriving as business owners, without the need to be the biggest, yet refusing to be overlooked or ignored.

Do you have a project you want to bring to life, or be better at?

The intention is to create a space for you to bring your ideas and grow your business alongside other people on the same team. Our mantra is simple, all of us is better than one of us.

THE GOAL - Have the confidence to find your voice, create and grow your audience. It’s time to take your work to a deeper level where you are encouraged to stand for something, test new ideas, own your space and people to know you are the right person for them.

YATM Club is for you if:

☀️ You want to create content to build your own audience

☀️ You know it’s time...


Outcomes

  • Gain confidence
  • Boost creativity
  • Increase willingness to experiment with ideas
  • Build friendships

What's included?

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    Weekly ‘Work Together’ Sessions (Monday & Thursday)

    Every week we have sessions dedicated to focus on your work or project. Two hours where we come together, with a break in the middle.

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    Friday Campfires

    Every Friday we close the week with 30 minutes to check-in and find out how the past 5 days have been.

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    Sense Checks

    Once a month we have our Sense Check sessions. The premise behind this is that we spend a lot of the time with ideas in our heads and we don't vocalise what we are thinking. This is a live space to get honest feedback.

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    Promises

    These are sessions every six weeks to make a promise to others what you are going to achieve. When you share intentions, bringing your work to life is easier. Everything shared is what we can do that is measurable.

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    Support & Continuous Learning

    This is where we have the active spaces to ask questions, celebrate when life and work hits the sweet spot and to share what are learning on our journies.


Who is this for?

  • Business owners who want to create content to build their own audience
  • People who know it’s time to make a stand and be vocal
  • Creative people who want to turn ideas into reality and be more confident
  • For people who want to find their voice
  • People who want a space to share and have support from real people

Mark Masters picture

Mark Masters

I Made The Home For Marketing Misfits

In 2013, I launched a newsletter with no audience—just a commitment to keep showing up. That humble beginning evolved into You Are The Media (YATM), a vibrant community for marketing misfits who prefer building genuine connections over chasing algori...

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