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David Maxwell

@davidmaxwell

Founder of Spin State | People-First Business Transformation Coach

Joined January 2026

About

David Maxwell is the founder of Spin State, an organisation dedicated to helping founder-led companies shift from chaos to clarity by implementing a “People-First Operating System”.

Most founders reach a point where the business can only grow as fast as they can push it. Every key decision runs through them, the team depends on them for clarity, and even simple problems find their way back to their desk. That pressure isn’t sustainable, and it quietly caps the growth of the company.

That’s the problem we help solve.

We work with founder-led businesses who want to scale but can’t because their team isn’t yet able to operate with confidence, clarity, or ownership. The founder becomes the bottleneck, the team becomes dependent, and the business stalls.

My work focuses on transforming that dynamic. We help founder/CEOs build self-managing teams, replace founder dependency with structure, and create an environment where people perform at a high level without burning out. The result is

Highlights

The 3 Mindsets That Shape How We Lead (Only 1% Reach This Level)

The Purpose Behind Spin State

David Maxwell | Circle Discover