Muscles & Readers is a holistic wellness community for women in perimenopause, menopause, and midlife reinvention. It grew out of the counseling practice of Dawn Starkey, a licensed professional counselor and founder of The Mend, who kept hearing the same private question from women: is this just how it is now?

Dawn built it after working through her own perimenopause and wishing this kind of support had existed when she was searching for answers late at night. The name reflects the approach: Muscles for caring for the body, and Readers for staying curious and learning. The brand is based in Denver, Colorado.