James Fleming holds an MSc in Sports Nutrition from Loughborough University and has worked as a performance nutritionist across rugby, football, biathlon, and running. That cross-sport experience gave him a close look at how much nutrition affects training focus, recovery, and race-day performance. He created Fuel The Runner to bring that same evidence-based approach to runners of any level, not just elite athletes. The program reflects his belief that fueling strategy should be personalized and tracked alongside training load, rather than treated as an afterthought.