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Jana Hocken

@jana-hocken

Founder of The LeanFarm Project, Author of The Lean Dairy Farm

Joined September 2026

About

Jana Hocken is the founder of The LeanFarm Project and a global advocate for transforming agriculture through lean thinking. With nearly 25 years’ experience and as a former Toyota engineer, she brings deep expertise in continuous improvement and high-performance systems and teams. Since introducing lean in 2017 on her family’s New Zealand dairy farms, she has engaged with thousands of farmers globally. Jana is an international speaker, author of The Lean Dairy Farm book, and founder of The LeanFarmSchool and a global farmer community The LeanFarm Network, supporting farmers to build profitable, sustainable, high-performing businesses using lean thinking.

Jana Hocken | Circle Discover