Jeff Sauer has spent his career helping marketers make sense of their data, first as founder of Data Driven U and later as an adjunct professor teaching Data Driven Marketing at the University of St. Thomas. Along the way he co-founded and served on the board of MnSearch, Minnesota's search engine marketing association, building a reputation for turning complicated analytics platforms into practical, teachable systems.

That teaching background led Jeff to co-found MeasureU alongside fellow measurement educator Chris Mercer, combining their two platforms into one home for practitioners who need Google Analytics, Google Tag Manager, and reporting to actually work. Jeff's focus stays on clean, trustworthy data: the kind agencies and marketing teams can hand to a client without second-guessing it.