Joana Nikolova is a Bulgarian pediatric sleep consultant and the founder of Mamo, spi mi se (Always Sleeping Parents). She transitioned from a career as a software developer to become a certified sleep specialist after navigating the challenges of her own child's difficult sleep, including a hypersensitive baby with silent reflux and postpartum depression. A graduate of the Institute of Pediatric Sleep and Parenting, she built a platform dedicated to guiding Bulgarian-speaking parents through child sleep challenges with professional expertise and personal understanding. Her approach combines certified methodology with lived experience, offering parents the tools and community support needed to move through sleepless nights with greater confidence. Over five years, she has developed a recognized presence in the Bulgarian parenting space through courses, coaching, and an active community.