JooBee Yeow is a former Systems Engineer turned Chief People Officer, with a PhD in Leadership Development. She has worked across 2-, 20- and 200-year-old companies, from £1M to £1B in revenue, operating at the intersection of people, strategy and business. She helps founders build their start-ups to scale by designing the operating systems that enable growth.

She created STEP UP MBA for HR leaders who know they can be more and want to step from HR leader to business leader — becoming more commercial, more strategic and more influential with founders and Exec teams. It combines practical business education with live learning and trusted peers to help HR leaders understand the business and have greater impact on it.