I'm Martina Flor — an award-winning lettering designer, author, and educator based in Berlin. Since 2010, I've been teaching the art and business of hand lettering to designers, illustrators, and artists around the world through my academy. My book The Golden Secrets of Lettering has sold more than 50,000 copies in six languages and has been called a "Lettering Bible" by its readers.

I believe that drawing letterforms is something anyone can learn — and that mastering it can transform not just your craft, but your entire creative career. Through The Lettering Seminar, Big Ampersand, and my mentorship programs, I've helped hundreds of creatives build stronger portfolios and creative careers.