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Martina Flor Academy: Big Ampersand™

A year-round membership for lettering designers and artists to grow their craft and careers

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Big Ampersand™ is Martina Flor's exclusive membership community for lettering artists and designers who want to keep growing after a course ends. It's built around consistent progress — live trainings, co-working sessions, monthly portfolio challenges, and direct access to Martina and her team of expert instructors — all designed to help members develop stronger work and build a sustainable creative business.

Unlike a one-time course, Big Ampersand is designed to evolve with you. Whether you're just getting started with lettering foundations, improving your portfolio to attract better assignments, or building a freelance business around your craft, the membership meets you at your current stage through personalized accountability groups and live support. Members also gain access to the Lettering Designers Directory — a curated space where agencies, brands, and collaborators can discover their work.

Outcomes

  • Make consistent monthly progress on your lettering craft
  • Build a portfolio that attracts dream client assignments
  • Develop business skills to monetize your lettering
  • Stay accountable within a global Design community
  • Get listed in a directory visible to brands and agencies

What's included?

  • Live Pro Training Sessions

    Monthly live workshops led by Martina and expert instructors on technique, composition, logotypes, client outreach, and creative business strategy.

  • Studio Hours

    Monthly small-group Zoom calls with direct access to Martina and instructors for questions, feedback, and personalized guidance.

  • Lettering Pal Sessions

    Live co-working calls to work on projects alongside the community, get real-time feedback, and stay motivated and productive.

  • Creative Action Pods

    Personalized accountability groups matched to your current stage on the Lettering Roadmap, with breakout sessions to keep you focused and moving.

  • Monthly Portfolio Challenges

    Practical monthly challenges to keep you producing consistently and building portfolio-worthy pieces across different styles and applications.

  • Pro Training Vault

    Full access to a growing library of past Pro Training recordings, including sessions on composition, flourishing, capital letters, and portfolio development.

  • Lettering Designers Directory

    Showcase your portfolio in a curated directory where brands, agencies, and collaborators can discover and contact you for paid work.

  • Resource Library

    A members-only library of business tips, lettering references, interviews with professional lettering artists, and practical guides.

Who is this for?

  • Lettering designers and artists who want expert guidance, accountability, and community all year long
  • Designers building a freelance practice around lettering who need ongoing business support
  • Creatives who have taken a course and want a structured space to keep applying and growing
  • Anyone serious about turning hand lettering into a consistent, paid creative career

About the creator

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Martina Flor

Award-Winning Lettering Designer | Founder of Big Ampersand | TEDx Speaker

I'm Martina Flor — an award-winning lettering designer, author, and educator based in Berlin. Since 2010, I've been teaching the art and business of hand lettering to designers, illustrators, and artists around the world through my academy. My book T...