ACAM

Australian Centre for AI in Marketing (ACAM) is an Australian authority on AI in marketing, helping marketing leaders and teams understand their AI maturity, build practical AI capability and transform how marketing work gets done. Its work combines proprietary research and benchmarking, structured assessment of marketing team maturity and capability, specialist AI education and enterprise transformation frameworks. Built specifically for the marketing function, ACAM takes an independent, technology-agnostic approach to helping organisations move from AI experimentation to sustained adoption and measurable value.

The AI-Ready Program is ACAM's twelve-week course, guiding participants through how AI applies across strategy, creative, search, media, customer experience, measurement, and marketing operations. The program draws on insights from more than twenty CMOs and subject-matter experts inside Australia's leading brands, as well as live technology demonstrations from platforms including Adobe, Salesforce, and Microsoft. Every video, every lesson, every task helps develop marketers AI Maturity.

For senior leaders, the AI-Advantage workshop delivers a one-day executive-level experience covering leadership frameworks, team design, and strategic planning to accelerate AI adoption across the organisation. ACAM's own benchmarking research finds that 83% of organisations remain in the early stages of AI maturity, making this community an essential resource for the industry.