Louise Cummins is CEO & Co-Founder of the Australian Centre for AI in Marketing (ACAM), Global Centre for AI in Marketing (GCAM) and an AI Marketing Systems Architect focused on how organisations embed AI responsibly and commercially. She's a former CMO of World Vision Australia, brings 20+ years of executive marketing experience, and also runs her own coaching practice (Papillon Coaching) and founded The CMO Inner Circle Network for senior women in marketing.