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Contrarian Selling

Sales training community challenging outdated sales methods

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Contrarian Selling is a sales training community founded by Steve Heroux, author of The Sales Contrarian and founder of The Sales Collective. Steve became the number one Cutco rep in the country during college and later the top agent among 60,000 at AFLAC before building his career around a people-first sales philosophy.

The community challenges outdated sales methodologies, teaching members to sell with honesty, integrity, and humility rather than pressure tactics, as part of Steve's broader mission to modernize how sales is taught and practiced.

Outcomes

  • Learn a people-first approach to selling
  • Break free from outdated sales tactics
  • Build sales skills rooted in honesty and integrity
  • Connect with a community of modern sales professionals

What's included?

  • Contrarian Selling Training

    Sales training built around honesty, integrity, and a people-first approach.

  • Modern Sales Philosophy

    Guidance for breaking free from outdated, pressure-based sales methods.

  • Sales Community

    Connect with fellow salespeople and leaders modernizing their craft.

Who is this for?

  • Salespeople wanting a more human approach to selling
  • Sales leaders wanting to modernize their team's training
  • Anyone tired of pressure-based sales tactics

About the creator

Stephen Heroux picture

Stephen Heroux

Sales Thought Leader & Founder of Contrarian Selling

Steve Heroux is a sales thought leader and author of The Sales Contrarian, known for his humorous, no-fluff approach to challenging outdated sales methodologies. He became the number one Cutco rep in the country during his senior year of college, and...

Contrarian Selling | Circle Discover