Steve Heroux is a sales thought leader and author of The Sales Contrarian, known for his humorous, no-fluff approach to challenging outdated sales methodologies. He became the number one Cutco rep in the country during his senior year of college, and later the top performer among 60,000 agents at AFLAC.

He founded The Sales Collective and created Contrarian Selling to teach salespeople and leaders a people-first philosophy rooted in honesty, integrity, and humility, helping organizations move away from antiquated sales tactics.