Day One

Day One: The Padel Club Communications Course is written for the people opening the courts. It covers the parts of a club that rarely get their own line in the business plan, so that communications get the same care as the courts, the fit-out and the booking system.

Its 13 modules and 80 lessons cover brand and positioning, PR, building a media list, a 60-day launch plan, email, organic social, LinkedIn, paid ads, sponsorship and partnerships, and community. Everything is drawn from four years of work with clubs and brands across the New Padel World.

It is built for padel specifically, not sport in general. Most new clubs are launching a business and introducing a sport to their town at the same time, and generic sports marketing advice assumes everyone already knows the game.

Each module stands on its own, so a club can start wherever the gap is. That might mean planning to open, preparing to launch, or already being open with courts that aren't yet full. It might also mean expanding to a new site, or someone new to a marketing role who needs a clear place to begin.

Day One is created by The 22, founded by Ben Nichols and built on four years as the world's first communications agency dedicated to padel. Day One is also available as a bundle with Insider 22 membership, adding networking calls, expert Q&As and a global community of 120+ people building the business of padel. https://insider22.circle.so/checkout/the22-complete-package