Design for Freedom™

Outcomes

• Build a productized offer that attract dream clients
• Stop relying on referrals or freelance platforms
• Learn how to sell without feeling salesy
• Charge more with less back-and-forth
• Position yourself as the go-to for a specific problem
• Escape the 9-5 (or freelance grind) with a clear plan

What's included?

• Step-by-step lessons to build your offer

  Follow a clear system to create and sell a productized service.

• Library of resources to close clients fast

  Get plug-and-play scripts, templates, and tools that win clients.

• Weekly working sessions

  Show up, get work done, and stay on track with your goals.

• Exclusive partnership deals & resources

  Save time and money with tools and deals curated for service builders.

• Support and accountability on your progress

  Get honest feedback and stay motivated with a like-minded crew.

• In-depth insights to build and scale your business

  Learn what actually works, from real examples and lived experience.

Courses

Get Started

1 section • 3 lessons

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Welcome

1.Productized Services for Designers

2.Mindset for Winning in the Program

3.How to Succeed in the Program

DISCOVERY

8 sections • 28 lessons

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Week 1: Finding Your Groove

1.Goal for This Week

2.Self-Assessment

3.How to Pick a Niche

4.List your Problem Assumptions

Week 1: Conversations: LinkedIn DMs

1.How to Build Trust on LinkedIn

2.LinkedIn Profile Optimisation: Getting Started

3.LinkedIn Profile Optimisation: Examples

4.LinkedIn Sales Navigator: Intro

5.Conversations: Intro

6.Conversations: 10 Rules to Sell-by-Chat

7.Conversations: Connection Requests #1

8.Conversations: Connection Requests #2

(Optional) Conversations: LinkedIn DMs workshop

1.Conversations: Practical Workshop #1

2.Conversations: Practical Workshop #2

3.Conversations: How to qualify clients in the Chat #1

4.Conversations: Automating your first message to multiple contacts

Week 1: Quiz

1.QUIZ: Finding your Groove

2.QUIZ: Conversations: LinkedIn DMs

Week 1: Wrap up

1.Progress & Accountability

2.Congrats! Week 1: DONE

Week 2: Finding Your Niche

1.Goal For this Week

2.One Problem, One Client, One Offer

3.How to Build Your Offer #1

4.How to Build Your Offer #2

5.Positioning #1

Week 2: Quiz

1.QUIZ: Finding Your Niche

Week2: Wrap up

1.Progress & Accountability

2.Congrats! Week 2: DONE

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SCALE

3 sections • 5 lessons

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Lead Generation & Grow Your Audience

1.Lead Generation: Sales Funnel

2.Building a Lead Magnet

Automations

1.Automating Processes

Next Steps

1.Scaling Beyond

2.Final Thoughts

SETUP

5 sections • 10 lessons

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Week 3: Introduction

1.Goal For This Week

2.Business Model

Week 3: Business setup

1.Pricing Strategy #1

2.Pricing Strategy #2

3.Testing Your Offer

Week 3: Quiz

1.QUIZ: Pricing and Offer

Week 3: Wrap up

1.Progress & Accountability

Week 4: Sales funnel

1.How to Get Clients

2.Precision in Prospecting

3.Running a 7-Day Offer Campaign

Who is this for?

• Freelance designers tired of chasing leads
• Creatives who want to build something around your lifestyle
• Studio owners looking to scale income