Global Centre for AI in Marketing

Global Centre for AI in Marketing (GCAM) is the global-facing brand of the Australian Centre for AI in Marketing (ACAM). It helps marketing leaders and teams understand their AI maturity, build practical AI capability and transform how marketing work gets done. Its work combines original research and the Global AI in Marketing Benchmark, structured assessment of marketing team maturity and capability, specialist AI education and enterprise transformation frameworks. Built specifically for the marketing function, GCAM takes an independent, technology-agnostic approach to helping organisations move from AI experimentation to sustained adoption and measurable value.

The AI-Ready Hub (AIR Hub) is GCAM’s online community for marketers learning how to use AI well. Members get insights drawn from GCAM and ACAM research and FutureLab, a weekly series on how AI is changing marketing and what to do about it. The Hub also runs live events, community polls and peer discussion with more than 1,000 marketers at every stage of AI adoption, so members can compare notes on what’s working inside their own teams.

Inside the Hub, the AI-Ready Program is a twelve-week course that guides participants through how AI applies across strategy, creative, search, media, customer experience, measurement and marketing operations. The program draws on insights from more than twenty CMOs and subject-matter experts, and every video, lesson and task builds marketers’ AI maturity.