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How to Sell In A Way That Doesn't Feel Like Selling

Your step-by-step course to stop losing deals in discovery

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Your step-by-step course to stop losing deals because you blabber your pitch or interrogate your prospect, and start closing because your prospect forgets you're a salesperson.

Discovery is the single most important skill in sales.

The problem is… most sellers have been taught to sell like a used car salesman.

Nearly every problem in sales goes back to the first discovery call:

- If your champion ghosts after the first call… it’s because you couldn’t find a problem worth solving or pressured them into taking a next step when they’d never buy in the first place.

- If the executive shuts down the deal… it’s because you might’ve found a problem that mattered to a champion, but you couldn’t find a problem that mattered to the business.

- If you lose a deal on price… it’s because you couldn’t find a problem big enough to pay for at all.

But if you master discovery... EVERYTHING IN SALES gets easier.‍

Your deals close bigger, faster, and more often because you found massive business problems worth solving now.

Now here’s the secret...

You don’t have to pitch, pressure, or interrogate to become a top 1% seller... in fact that’s the opposite of what you should do.

Good selling doesn’t feel like selling, it feels like helping.

And That’s why this course is called: How to Sell In a Way that Doesn’t feel like selling.

Outcomes

  • Conduct more effective and impactful discovery calls
  • Increase win rates and close larger, more valuable deals
  • Build greater confidence in high-stakes sales conversations
  • Apply practical, real-world sales skills with quick impact

What's included?

  • The First 5 Minutes

    How to earn your prospect's respect in the first 90 seconds of the call, and prevent many of the train wrecks that sellers run into by not setting proper expectations for where the call is going.

  • The Meat of The Call

    Help them realize the problem on their own terms, without resorting to sleazy interrogation tactics or blabbering pitches hoping something lands.

  • The Wrap

    How to make sure you don’t waste time on bad deals, how to accelerate good deals, and what to do before and after your call to pull it all together.

Courses

How to Sell in a Way That Doesn’t Feel Like Selling

How to Sell in a Way That Doesn’t Feel Like Selling

5 sections • 16 lessons

Who is this for?

  • New sellers seeking to learn the fundamentals
  • Experienced sellers seeking to master their skills
  • Sales leaders seeking to up-skill their teams

About the creator

Armand Farrokh picture

Armand Farrokh

Author x Founder at 30 Minutes to President's Club | VP of Sales

Armand is the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, he was a VP of Sales who grew revenue from $0 t...