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Insider 22: Bundle

by The 22

Insider 22 and Day One: community and courses for people building the business of padel

Community, Course
Start and scale my business
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290 members
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This is home to two things from The 22: Insider 22, the global membership for people building the business of padel and emerging racquet sports, and Day One: The Padel Club Communications Course.

Insider 22 brings together 120+ club owners, operators, investors, founders and brands across 17+ countries. Members join twice-monthly networking calls, put their questions to founders, operators and investors in expert Q&As and masterclasses, and receive member-only Padel Listings and Quarterly Snapshots on the people and markets shaping the industry.

Day One is written for the people opening the courts. Its 13 modules and 80 lessons cover brand, PR, media, launch planning, email, social and sponsorship, drawn from four years of work with clubs and brands across the New Padel World. Each module stands on its own, so a club can start wherever the gap is.

Both are created by The 22, founded by Ben Nichols — built on four years as the world's first communications agency dedicated to padel.

Outcomes

  • Make better-informed decisions in the business of padel
  • Learn from founders, operators and investors
  • Build relationships with industry peers in 17 countries
  • Launch and market a padel club with a clear plan
  • Follow the people and markets shaping the industry

What's included?

  • Networking Calls

    Twice-monthly Global and Transatlantic Calls where members compare notes, share challenges and make introductions with operators, investors, founders and brands across the padel industry.

  • Expert Q&As and Masterclasses

    Live sessions with founders, operators, investors and specialists on the questions members are working through, from the architecture of a padel club to facility planning.

  • Padel Listings and Quarterly Snapshots

    Member-only reports mapping the people, clubs and markets shaping the business of padel, such as the Top 30 U.S. Padel Influencers and Top 20 Clubs listings.

  • Jobs, Opportunities and Benefits Boards

    Industry roles, partnership opportunities and member-only benefits, shared inside the community and open to every member.

  • Day One: The Padel Club Communications Course

    Thirteen modules on brand, PR, launch planning, email, social and sponsorship, built from four years of work with 80+ clubs and brands. Start with the module your club needs.

  • The 22 Newsletter

    A free monthly editorial on the New Padel World: what's happening across the industry, why it matters and what it means for the people building in it.

Who is this for?

  • Padel club owners and operators opening, launching or expanding venues
  • Investors and founders entering the padel industry
  • Brands, suppliers and marketers working in padel
  • Club teams responsible for marketing, PR and communications

About the creator

The 22 picture

The 22

A media, advisory and ecosystem platform building Brand Padel across the New Padel World.

Ben Nichols is the founder of The 22 – an advisory, media and education platform for the New Padel World – and one of the most connected people in the padel industry. He co-founded the Anglo American Padel Cup – the ‘Ryder Cup of Padel’ – and built...

Insider 22: Bundle | Circle Discover