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Insider 22

by The 22

The No. 1 global membership for people building the business of padel and emerging racquet sports.

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Grow my brand and audience
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290 members
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Insider 22 is the global membership for people building the business of padel and emerging racquet sports. It brings together 120+ club owners, operators, investors, founders and brands across 17+ countries, all working in an industry that is growing faster than its playbook.

At the centre are twice-monthly networking calls. The Global Call and the Transatlantic Call give members an open room to compare notes, share challenges and make introductions with peers in other markets.

Members also put their questions directly to founders, operators, investors and specialists in expert Q&As and masterclasses. They receive member-only Padel Listings and Quarterly Snapshots on the people, clubs and markets shaping the industry. Jobs, opportunities and benefits boards are open to every member inside the community.

Insider 22 is for anyone building in padel, whether that means opening a club, backing one, supplying the industry or growing a brand within it. It gives them clearer sight of what is happening across the New Padel World and the people to talk it through with.

Insider 22 is created by The 22, founded by Ben Nichols and built on four years as the world's first communications agency dedicated to padel. Members can also bundle their membership with Day One: The Padel Club Communications Course, for anyone opening or running a club. https://insider22.circle.so/checkout/the22-complete-package

Outcomes

  • Make better-informed decisions in the business of padel
  • Learn from founders, operators and investors
  • Build relationships with industry peers in 17 countries
  • Launch and market a padel club with a clear plan
  • Follow the people and markets shaping the industry

What's included?

  • Networking Calls

    Twice-monthly Global and Transatlantic Calls where members compare notes, share challenges and make introductions with operators, investors, founders and brands across the padel industry.

  • Expert Q&As and Masterclasses

    Live sessions with founders, operators, investors and specialists on the questions members are working through, from the architecture of a padel club to facility planning.

  • Padel Listings and Quarterly Snapshots

    Member-only reports mapping the people, clubs and markets shaping the business of padel, such as the Top 30 U.S. Padel Influencers and Top 20 Clubs listings.

  • Jobs, Opportunities and Benefits Boards

    Industry roles, partnership opportunities and member-only benefits, shared inside the community and open to every member.

Who is this for?

  • Padel club owners and operators opening, launching or expanding venues
  • Investors and founders entering the padel industry
  • Brands, suppliers and marketers working in padel
  • Club teams responsible for marketing, PR and communications

About the creator

The 22 picture

The 22

A media, advisory and ecosystem platform building Brand Padel across the New Padel World.

Ben Nichols is the founder of The 22 – an advisory, media and education platform for the New Padel World – and one of the most connected people in the padel industry. He co-founded the Anglo American Padel Cup – the ‘Ryder Cup of Padel’ – and built...

Insider 22 | Circle Discover