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Sollo

Sollo is a sales platform with an integrated community, built for solopreneurs to grow revenue

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Sollo is a sales platform built for solopreneurs — people who sell their own expertise but never trained in sales. It gives solo founders, coaches, consultants, and freelancers a way to manage prospecting, outreach, and deals in one place, paired with a community where members work through the same sales challenges together.

Founded by Michael Lovegrove, Sollo grew out of his own experience learning sales without a background in it — he took his first company from $30K to $500K in ARR within six months, then went on to help more than 100 startups build go-to-market and sales strategy. That experience shaped Sollo's approach: practical tools paired with real support, not just software.

Members get access to sales systems, structured guidance on growth strategy, and a community of peers building their businesses at the same time — everything a solopreneur needs to sell with more confidence and grow revenue without hiring a sales team.

Outcomes

  • Build a sales system that fits solo founders
  • Close more deals without a sales background
  • Grow revenue without hiring a sales team
  • Sell with more confidence and consistency
  • Connect with peers solving the same sales problems

What's included?

  • Sales Platform Access

    Tools and frameworks to manage prospecting, outreach, and deals -- built for solopreneurs selling without a sales team.

  • Community Access

    A space to connect with other solopreneurs working through the same sales and growth challenges.

Who is this for?

  • Solo founders selling their own product or expertise without formal sales training
  • Coaches and consultants who want a repeatable way to find and close clients
  • Freelancers and fractional executives managing their own sales pipeline
  • Early-stage founders who want peer support while building their sales process

About the creator

Michael Lovegrove picture

Michael Lovegrove

Founder of Sollo | Also Founded Snowballn, a Sales Strategy Firm for Founders

Michael Lovegrove is the founder of Sollo, a sales platform for solopreneurs. He built it after learning sales from scratch himself -- starting his first company in 2016 with a product background and no sales experience, then growing it from $30K to...