The Converge Academy
Leadership-led HubSpot adoption that aligns teams, process, and platform
The Converge Academy helps leadership teams turn HubSpot into a true operating system for growth. Instead of feature-first training, you’ll build the behaviours, processes, and rhythms that make CRM usage consistent and dependable. The focus is practical adoption: the way your team works changes, not just what they click.
You’ll follow a structured programme designed to move teams from “owning HubSpot” to actually relying on it as a management system. The methodology connects top-down goals to bottom-up execution, so the CRM supports decision-making, accountability, and performance. Expect clear frameworks, leadership-aligned implementation, and a standard your team can maintain.
Outcomes
- Define leadership-led CRM standards
- Drive consistent HubSpot usage
- Align lifecycle stages and process
- Trust dashboards for decisions
What's included?
Adoption Playbook
A practical, repeatable framework to drive CRM usage across roles, reinforce core behaviours, and keep data quality high—so HubSpot becomes dependable for daily execution.
Leadership Enablement
Clear guidance for leaders to set expectations, coach usage, and tie CRM activity to outcomes—so adoption is owned at the top and sustained across the team.
Process-to-Platform Mapping
A structured approach to translate your real workflows into HubSpot stages, properties, and automation—reducing confusion and ensuring the system matches how you sell and serve.
Training Sessions
Role-based sessions built around real scenarios, not generic demos, so teams learn what to do, when to do it, and why it matters—improving confidence, consistency, and speed.
Templates & Assets
Ready-to-use dashboards, scorecards, documentation, and standards to accelerate setup and keep the system scalable—so teams stay aligned as you grow.
Who is this for?
- Leadership teams scaling go-to-market execution
- RevOps and CRM owners needing durable adoption
- B2B teams tired of “unused CRM” outcomes
About the creator
Tony Dowling
HubSpot adoption strategist & revenue ops leader | Co-founder at CONVRG
I’ve spent my career at the intersection of commercial leadership, sales, and marketing—learning what actually drives growth when the pressure is real. Before CONVRG, I held senior roles at organisations including The Guardian Media Group, Local Worl...