Williams Academy
Practical business courses and community for business owners, from a $1.3B housebuilder.
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Outcomes
- Gain clarity on your next business decision
- Build financial discipline into daily operations
- Apply proven frameworks instead of generic theory
- Get direct answers from a $1.3B founder monthly
- Access a growing library of practical business courses
What's included?
BUILT for Starters
A foundational course covering the key decisions to make before starting a business, from validating the idea to setting up the right structure.
BUILT for Operators
A course for the first three years of running a business, covering the operational systems and habits that keep a company on track.
BUILT for Demand
A course on marketing and building a reliable sales pipeline, so demand keeps growing alongside the business.
BUILT for Profit
A course on financial discipline, covering how to manage margins, cash flow and profit as the business scales.
BUILT for Leaders
A course on building and managing a team, for owners moving from doing the work themselves to leading others who do.
Monthly Live Q&A with the Founder
Join a monthly live Q&A directly with Matthew Horncastle to ask about your own business decisions.
Practical Tools with Every Lesson
Get scorecards, planners and action templates with each lesson, so every course turns into something you can use immediately.
Member Community & Check-Ins
Take part in a member community with regular check-ins to stay accountable and connect with other business owners.
Podcast Archive
Explore an archive of podcast episodes covering real business stories and lessons.
New Course Added Monthly
Get a brand-new course added every month, starting with BUILT with AI, so the library keeps growing with membership.
Who is this for?
- Business owners deciding whether to start a company
- Operators managing growth in their first few years
- Business owners wanting practical frameworks, not US theory
- Founders who want direct access to a proven operator
About the creator
Matthew Horncastle
Co-Founder of Williams Corporation | One of the Country's Biggest Privately-Owned Housebuilders
Matthew Horncastle co-founded Williams Corporation in 2012 at just 19 years old, starting out as a contract builder with no capital. Over the following years he helped grow the company into one of the largest residential developers in the country, de...