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Win Without Pitching: The Conversation

A monthly discussion on selling expertise with Blair Enns

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Win Without Pitching: The Conversation is a membership community centered on an ongoing monthly discussion about selling expertise, led directly by Blair Enns, founder of Win Without Pitching and author of "The Four Conversations." Each session engages members in focused dialogue about the practical challenges of winning and pricing work as an expert advisor, drawing directly from the Win Without Pitching body of knowledge. The community provides a space for creative professionals and consultants to work through real client scenarios, pricing dilemmas, and positioning questions with the guidance of a leading authority in their field. Members benefit from consistent access to Blair Enns' thinking as it continues to evolve, alongside a peer network of professionals navigating the same transition from vendor to trusted advisor. The format is designed to be participatory and intimate, allowing for genuine dialogue rather than passive content consumption. For practitioners already familiar with the Win Without Pitching framework, The Conversation deepens the practice through sustained engagement and community accountability.

Outcomes

  • Deepen expertise in selling without pitching
  • Engage monthly with Blair Enns directly
  • Apply pricing frameworks to real scenarios

What's included?

  • Monthly Expert Discussion

    A live, ongoing dialogue on selling expertise led by Blair Enns, structured around the principles in "The Four Conversations."

  • Peer Practitioner Network

    A community of creative professionals and expert advisors working through shared challenges in positioning, pricing, and client conversations.

  • Win Without Pitching Framework Access

    Ongoing engagement with the complete Win Without Pitching methodology as it develops through real-world application and discussion.

Who is this for?

  • Practitioners applying the Win Without Pitching framework
  • Consultants seeking coaching on selling expertise
  • Agency principals refining their pricing approach

About the creator

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Blair Enns

Founder of Win Without Pitching & Author of The Four Conversations

Blair Enns is the founder of Win Without Pitching, a sales training organization built exclusively for creative professionals, designers, and expert advisors. He launched Win Without Pitching in 2002 after recognizing that the traditional pitch-based...